Graphic of graduate student Daniel Rosenfeld’s Talk; Why Do Meat-Eaters Expect Vegan Food To Taste So Bad?

Last week, graduate student Daniel Rosenfeld was a speaker at The University of Kent’s Animal Advocacy Conference. In his talk, Daniel explained how perceiving veganism as a threat to social norms and the status quo may lead meat-eaters to reject vegan food. Marta Wrońska, who attended his talk, created a graphic depicting it (attached below)!

People expect #vegan burgers and ice-cream to taste worse than regular food, especially those high in carnism – committed to meat-eating. That's because ppl perceive veganism a threat – @D_L_Rosenfeld at #AnimalAdvocacy2021 @SHARKLab_Kent pic.twitter.com/0ny7tCCodd

— Marta Wrońska (@MKWronska) July 4, 2021